We are still getting the hang of our etsy shop. Working on the right descriptions and tags to generate traffic, estimating shipping, answering shopper's questions.
Honestly, I should probably not be allowed access to a statistics page, because I spend a lot of time figuring out how to work the system. There was a day not so long ago when we had over a hundred hits on our site, just to see an old typewriter. We have since sold said typewriter and listed two others (completely different styles) and we have never had another day like that again.
My favorite thing to do is type the "keyword" that brought them to our shop in the etsy search engine and see what else comes up. Competition. Yikes.
This past weekend, RenMan was out of town from Thursday until Sunday. Of course, after a week of radio silence we immediately get two of the biggest sales so far while he is waiting for his departure flight. One was an old steamer trunk and one was a child's bike. Okay. Awesome. Now how the hell do we ship these?
Well, the bike is actually easy, but RenMan is the only that knows how to take it apart, so that is at a stand still. The steamer...we had estimated shipping costs based on what we saw in other shops but I think we had pretty low expectations that someone would want us to ship something like that so never researched it further. (We are great business people!)
BUT...I was able to figure out the UPS cost estimator and seemed like we would come in under budget.
Here is what we didn't know...
1. Buying a box to fit a steamer trunk is a lot more expensive than buying a box to fit a typewriter.
2. The UPS cost estimator lies.
The first place we took it was going to charge us $120 more than the estimate. Umm okay, maybe RenMan should just bring it as luggage on his next trip to Denver. We debated over what to do. And then we decided...that person was just an idiot. So RenMan took it to a different UPS store and it was only $20 over what I had originally estimated. Phew. That was actually too much stress to incur on behalf of a hobby, so we are considering removing all our larger items from the etsy shop. Or at least being EXTREMELY conservative on shipping.
So what do we do with the four steamers we have left...and the filing cabinets, and tables? Maybe "local pick up" eBay listings. Maybe more rigorous Cleveland Craigslist advertising. But until then, we will take some of them to the Cleveland Flea on October 12th. Oktoberflea. This place is amazing. Vintage, crafts, food, demonstrations. Bring the kids. Here are just a few things we will have there.